India matchmaker apologises for “sexist” ad
You might notice that many of these ads end with the same contact information: a New York telephone number and an e-mail address for someone named Sandy. The author of these ads is Sandy Sternbach, a matchmaker who specializes in high-end romance: She primarily works with wealthy singles over 40 who have advanced degrees, often from Ivy League institutions. She regularly travels around the country interviewing candidates to send on dates with her clients. The number of people meeting through online dating apps has soared in recent years, according to a new study in Proceedings of the National Academy of Science.
In , just 2 percent of introductions took place online. By , that number had shot to 39 percent.
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Now available to stream, the series follows Mumbai-based matchmaker Sima Taparia as she painstakingly works with singles and their families in India and America to find desirable mates for marriage. One client, New Jersey-based event planner Nadia, wonders if her Indian-ness will come into question because of her Guyanese heritage. With the global reach of Netflix, Mundhra saw an opportunity to present a look at dating and relationships through the very specific lens of the South Asian experience that would reach a wide audience.
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India’s BharatMatrimony ushers in new era of arranged marriages. An Indian matchmaking service has apologised after it was criticised for an advertisement that categorised “beautiful girls” as “young achievers”. The advert was for an event which was trying to bring together “highly successful young achievers” and people from “ultra-rich families”.
The company develops a product or standardized service and sells it to customers. The value proposition is transactional: to provide a product or standardized service that customers will buy. The company engages with a customer about a problem the customer faces, and provides an integrated solution. The value proposition is relational: to tailor solutions to each customer.
The company joins buyers and sellers in its online or physical marketplace. The value proposition is transactional: to facilitate exchange. The company provides different products or services to different customer groups. A multi-party arrangement triadic where a Firm identifies two or more different customer groups A and B; and brings them together on the Firm’s digital or physical marketplace.
The value proposition of the Firm is transactional, and lies in the matchmaking between A and B via this new marketplace. Trade was one of the first activities of mankind; but making a business from running a marketplace has only recently become widespread. This pathway requires:.